Mass Communication Area of Concentration within Arts and Humanities A.A.

The Mass Communication Area of Concentration within Arts and Humanities A.A. is designed to teach students to critically examine all types of media including film, television, advertising, journalism, and digital media to understand how it impacts, and is impacted by, society. Mass communication careers often require specific expertise, so this program offers concentrations of courses leading to applied knowledge in areas such as graphic design, digital video production, and technical communications. This concentration outfits the student with practical knowledge to prepare students to continue media studies at other universities.

Success in the program is defined by your ability to apply what you’ve learned in real-world scenarios. This program ensures that every student achieves the following core competencies:

• Demonstrate effective speaking and listening skills for communication in personal, public, and media areas.
• Demonstrate effective writing skills for communication in personal, public, and media areas.
• Define mass communication from a variety of philosophical, historical, theoretical, and practical perspectives.
• Analyze and interpret the mass media content in the context of global society.
• Demonstrate the ability to gather and evaluate in-depth information from diverse, field-appropriate books, journals, databases, and internet sources.
• Analyze effectively the potential consequences of newly emerging technologies.
• Describe the history and development of communication technologies and processes and how these concepts have affected individuals and society.
• Demonstrate enhanced analytical, critical, and performance competencies that will assist students in participating effectively in multimedia platforms.
• Create and design emerging media products, including blogs, digital audio, digital video, social media, digital photography, and multimedia.

Success starts with a solid plan. Your program's course sequence is designed to build your skills step-by-step. By following this plan, you ensure you're meeting all program requirements and staying on track.

Program Pathway